TECHNOLOGY STARTUP ADVERTISING AND MARKETING LESSONS - MARK DONNIGAN ADVERTISING AND MARKETING LESSONS FROM B2B STARTUPS

The power of calculated advertising in technology startups can not be overstated. Take, for instance, the incredible trip of Slack, a renowned office communication unicorn that reshaped its advertising and marketing story to get into the venture software market.During its early days, Slack encountered substantial challenges in developing its grip i

The power of critical advertising in technology startups can not be overemphasized. Take, as an example, the sensational trip of Slack, a popular office communication unicorn that reshaped its advertising and marketing narrative to get into the venture software market.During its early days, Slack faced considerable difficulties in developing its fo